Archive for October, 2007

I wake with anywhere between thirty-five to a hundred and fifty legitimate emails in my in-box. A voice-mail or two. A honey-do list (I love you babe). And my IM flashes the minute I log on. The day begins anew with the urgent constantly pulling my attention. So how do you make sure that the important is not overwhelmed by the urgent? The answer lies in an old Jewish custom.

According to Jewish law, each day begins as the sun sets below the horizon. Think about it. What makes more sense: for a new day to begin when the old day ends or at some random time in the middle of the night after you passed out? The implications are many.
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You need to tell any woman who you interview like me the following: This is not going to be like any interview you have ever gone to. We are not a large corporation … we are two guys running a small company and we really do care about your dreams and what you want out of your life.-J

We are not running a reality show. This is our life, and for all of you who understand how emotional and difficult interviewing can be, it should be private. That why I let this article sit in the fringe for a month before posting it.

I had no intention whatsoever of blogging about the interviews themselves. Until tonight. J asked me to tell the next people we interview the quote above. I asked her if I could write it on our site and she agreed.
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Ever wish you could just wiggle your nose and force those indecisive prospects to make up their mind? Perhaps help your clients stick to their game plans instead of changing things constantly? Or get your spouse to let you buy that surfboard you always wanted?

There is a powerful technique passed down from master contractor to grasshopper apprentice once a generation. This tale was shared with me a few years ago and has had a vast influence on our income. I call it the power of which-craft. Let me share a story with you about the power of the word “which”…
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Not all freelancers are content to provide services to their clients until the day they willfully leap into the grave. You’ve all heard Leo talk about multiple income streams. The most popular strategy these days? Make the next killer app, widget or plug-in. So, how do you turn your tiny startup idea into a full-fledged, well funded, revenue-generating business? Widget company, RockYou, discovered an answer early this summer, as did many other now-successful entrepreneurs. The answer was Facebook.

Alrighty then, you have made a decision and you’re ready to muscle down and “face” (snicker) the challenges head on. You’re gonna make an app! But, how do you get it to catch on?
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